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Affiliate Marketing

djmckennon@live.com @djmckennon

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Definition: A way for a company to sell its products by signing up individuals or companies (“affiliates”) who market the company’s products for a commission .There are two ways to approach affiliate marketing: You can offer an affiliate program to others or you can sign up to be another business’s affiliate. As the business driving an affiliate program, you’ll pay your affiliates a commission fee for every lead or sale they drive to your website. Your main goal should be to find affiliates who’ll reach untapped markets. For example, a company with an e-zine may make a good affiliate because its subscribers are hungry for resources. So introducing your offer through a “trusted” company can grab the attention of prospects you might not have otherwise reached.

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You should also make sure you aren’t competing with your own affiliates for eyeballs. Any marketing channels you’re using, such as search engines, content sites or e-mail lists, should be off limits to your affiliates. Put marketing restrictions into your affiliate agreement and notify partners immediately. It’s your program–you set the rules. Or, if you prefer, you can let your affiliates run the majority of your internet marketing.

Once you’ve protected your prospecting pool, maximize your affiliate program by working with the best and leaving the rest. As the old 80/20 adage implies, most of your revenue will come from a very small percentage of your affiliates. Because it can be time-consuming to manage a larger affiliate network, consider selecting only a few companies initially, and interview them before signing them on. Affiliates are an extension of your sales force and represent your online brand, so choose partners carefully.

And what about joining another company’s affiliate program? It’s all about extra revenue. Think about your customers’ needs: What other products or services would interest your site visitors? Join those affiliate programs. Affiliate programs can increase your sales with no upfront cost to you. It just takes a little time to plan your strategy and select the partners that will have the greatest impact on your business.

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American Freedom Strategies with Dustin McKennon, features business owners and CEO’s who went through crippling business problems and came out the other side happy, wealthy, and growing with some of the affiliate opportunities above!
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BlueBucket
8 Sep
Thank you for this. I’ve been thinking seriously about starting a business for public speaking. I’ll start with a few at no charge to get my process ready and some references before building a site, determining fees and marketing myself further.
GreenCactus
1d
Elon Musk is not the founder of Tesla. Martin Eberhard is.
RedGuitar
1h
Thanks for the insight Sarah! When we’ve met our goals, then we’ll be happy. Or is it: when we’re happy, that is by definition: success. To concur with your article, I don’t think either proposition is accurate. Wildly successful people can be mostly unhappy. And some people can be really and truly happy living a life of persistent mediocrity.In my dictionary the entry for Success would read: Having accomplished the goal(s) one set out to accomplish.A lot of happiness can result from our successes, though that kind of happiness is temporary. We’ve passed an important milestone and we’ve enriched the lives of others. Celebrate Success! Just remember tomorrow there will be a different milestone ahead of us. Instead of happiness I prefer the word joy: the calm, peaceful acknowledgment and acceptance of the fact that we are on the path to our next milestone. The journey is the destination, and by most measures the person on the path is successful. We’ve passed many milestones already, and there’s another one in front of us. Every day we take another step on the path. Peace,Michael

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