Facebook’s usage decline should have investors worried — no matter what Mark Zuckerberg says

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Facebook CEO Mark Zuckerberg gave investors reason to worry on Wednesday.Win McNamee/Getty Images
In its fourth-quarter earnings report Wednesday, Facebook reported a 5% drop in daily usage of its service.
Company CEO Mark Zuckerberg assured investors that this was actually a good thing, saying the Facebook was focusing on promoting “meaningful interaction” not maximizing the amount of time users spent on the site.
But the drop follows a host of negative publicity for the company and growing concerns about how its site may be promoting addiction and depression.
Facebook’s discussion of the decline in usage raised several red flags – among them, that the company plans to make further changes to its service that could reduce usage further.
How much time users devote to Facebook is a big concern, because advertisers – whose spending comprises nearly all of the company’s revenues – determine where to place their ads in part…

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